FASHION DOESN'T MAKE YOU, BUT IT DOES MAKE A DIFFERENCe


Fashion Boutique in Florissant, MO

Fashions R Boutique prides ourselves on being the largest black-owned and operated boutique in Florissant, MO, serving the entire East St. Louis area. As a minority-owned clothing store, we have been blessed to continue our business by truly valuing our customers and maintaining great service with pride.

Fashion R Boutique clothing store

The History Behind Fashions R Boutique

Fashions R Boutique was birthed from a labor of love. Owner Juanita Morris, with her husband Webster Morris at her side, had a love for helping women coordinate and accessorize clothing. Our motto is: “Fashion doesn’t make you, but it does make a difference.”
 Juanita enjoyed making women look like a million bucks without spending a million dollars! After losing her job in the marketing industry, her husband and family encouraged her to do something that involved her favorite hobby: shopping. Juanita started a small business in the basement of her home. Her husband and four sons designed the basement to represent a store location by setting up racks and shelves that were later filled with beautiful clothing, purses, and jewelry. Family, friends, and associates were invited to her home to attend fashion shows where they found themselves walking the runway as models.  

Where Are We Today?

As the business grew, Juanita moved it to a storefront. Each location in our past was designed to represent an upscale boutique setting by her husband, Webster Sr., and their four sons, Webster Jr., Anton, DeShon, and LaRon Morris.

  • The Sears Building for two years
  • Halls Ferry & Vaile Avenue for eight years
  • West Florissant Ave for 10 years
  • 11990 New Halls Ferry Road for 9 months
  • 11833 New Halls Ferry Road, our current home

Our current home is a 12,000-square-foot facility that contains a women’s department and an extended men’s department. There’s even a shoe room full of smartly priced name-brand shoes for both men and women. We are now privileged to serve both our local customers and those across the United States. We celebrate serving our community.

Men's Fashion
Men's Fashion

Overcoming Adversity Through Faith and Strength

During the 2014 Ferguson riots, Fashion R Boutique was looted and set on fire, which caused a complete loss of building and content. This was understandably disappointing; however, we trusted God to take care of the business and the associates. We firmly believe what the devil meant for evil, God turned it around for our good! Our business was started on the Word of God and is upheld by the Word and promises of God.   

Providing Fashion for ALL Women

We understand that every woman is beautiful in her own way, and one of those ways is through her uniquely shaped body. Many pieces of clothing aren't one-size-fits-all, so it may be hard to find clothes that fit you perfectly. Should this happen, simply bring the garment to us and we can alter it for you! We want to make you look and feel good, which is why we tailor custom clothing to fit your unique shape. Because we have an on-hand tailor at Fashions R Boutique, you can rest assured that whenever you bring a garment to our store, you'll always have a professional to take care of the alteration in a timely manner.

Women's Fashion

Get Your Shop On!

For the top women’s fashions in St. Louis County, let the team at Fashions R Boutique treat you. Take a look at our inventory on the gallery page or stop by if you’re local. Do you have a question? Give us a call!